We are excited that you may be interested in advertising in Wise Youth Today magazine. If you are familiar with our publication and just want our ad rates please email us and one of our team will contact you with additional information. Here is some additional information that you might find of interest regarding our readership and why companies advertise in Wise Youth Today magazine.
The Publication - Wise Youth Today (WYT) is a rural, area wide publication. In May of 2004 WYT published its premier issue. It is a photo-heavy tabloid style pass along publication. The content showcases photographs of and information for youth and their families contributed by local citizens. The active readership and local contributed content promotes and recognizes the positive nature of youth and family oriented activities. WYT is unique in that it is a free publication which is highly visible throughout the communities it represents. Over half of the magazine’s content is comprised of pictures of local kids (taken by our student staff or sent in from our readers) and information sent in by our readers. The format of “Hey, did you see my kid’s picture?” insures a high level of traffic to your ad. Our community interactive content is designed to drive traffic with pinpoint precision to your business. We serve the rural family market best!
The Readership –
· 72% of are readers have been picking up a monthly issue for over 2 years. (Loyal monthly readership)
· 90% are Female (studies show that 90% of everything bought in
· 95% or our readers are between the age 30-59 (the most popular age demographic for products and services)
· 85% are married (reaching the family market)
· 55% have graduated from college (educated reader)
· 64% have an annual income over 50K, 25% earn over 100K (our readers are successful)
· 95% read their monthly issue and pass it on to others many also take to work to share with co- workers. (based on surveys we have a readership of over 20,000)
· 90% say they look at the advertisements as a source of info for products and services (your ad will be seen)
· 75% have contacted or visited an advertiser they saw in the publication (advertising with us works)
· 40% have sent in info or a picture. (we have an active readership)
Is this your target market?
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Current Advertisers
· Many of our Advertisers are small to medium size businesses located within our distribution area looking to increase and maintain their customer base.
· Several of our Advertisers are larger companies. These companies typically don’t advertise merely to increase their customer base, they most often purchase advertising in WYT for local image enhancement or public relations and are often looking for opportunities to show their company in a positive light to the community, such as supporting the youth of the area. These companies realize their effect economically and environmentally. Tink Ink Publications is a HUB Certified woman owned business.
· The remaining Advertisers come from companies located outside of our distribution area and consider the Wise Youth Today reader part of their potential customer base. Because WYT is a monthly publication you won’t find ‘one day only’ sales ads. Our ad content is used for long term reference and brand recognition purposes.
The Distribution
Your message will have a shelf life of at least thirty days within a readership market of well over 50,000+ people. Wise Youth Today is distributed from high traffic grocery store locations and can also be found in schools, specialty/retail shops, restaurants, convenience stores and waiting areas within the readership area.
The additional reasons to advertise with WYT
· Each ad is also seen in our on-line issue for up to six months.
· Due to the limited advertising space your ad will not be lost in hundreds of other ads.
· Based on length of commitment you ad will remain on the same page with each issue. This allows your prospective customers to become familiar with your ad and where to find it within the magazine.
· WYT advertisers enjoy better results with their advertising dollars when they use their local newspaper for short term ad messages and use WYT for brand recognition and community support messages.
· Each issue of WYT has a lifespan of one or even two months or more. It is read in homes, waiting rooms, lobbies, day after day and week after week. Such publications are often not thrown away but kept for later reference and at each perusal a WYT advertiser’s message comes to life again and again in the reader’s mind.
· Most importantly, WYT is a reader interactive publication. Our readers actively pick up their copies at local distribution points. There is no wasted circulation.
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